etched | customised shoe tags and other charms

Orders placed on or after 19 December 2025 will be delivered after 6 January 2026

Orders placed on or after the 19th of December 2025 will be shipped after the 6th of January 2026

Solid light blue color swatch

Free Shipping on Orders Over R450

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Image of multiple product cards scattered on a table showing the different etched shoe tags available

We create personalised, inspirational shoe tags that become a part of your journey.

Small but mighty reminders of your strength, resilience.

Shop All Shoe Tags

close up of colourful shoe laces

Our shoe tags are both meaningful and fashionable.

Personalise your tags with a mantra that fires you up, a name that grounds you, or a word that captures your journey.

Shop All Shoe Tags

Latest Products

Be Happy, Lift Heavy

Be Happy, Lift Heavy

Regular price R 199.00 ZAR

Regular price ~~R 199.00 ZAR~~ Sale price R 199.00 ZAR
Unit price per
Besties Bracelets

Besties Bracelets

Regular price R 199.00 ZAR

Regular price ~~R 199.00 ZAR~~ Sale price R 199.00 ZAR
Unit price per
Custom Bracelets

Custom Bracelets

Regular price R 149.00 ZAR

Regular price ~~R 149.00 ZAR~~ Sale price R 149.00 ZAR
Unit price per
Customise Your Own Shoe Tag

Customise Your Own Shoe Tag

Regular price R 249.00 ZAR

Regular price ~~R 249.00 ZAR~~ Sale price R 249.00 ZAR
Unit price per

Make Every Step Count - Shoe Tag - etched

Wear Your Why

Because what drives you should move with you.

Person wearing red sneakers jumping on a concrete surface with a blurred building in the background

Motivation in every step